News & Views
From the television studio to the blogosphere, from A1 above the fold to AM radio, Tigercomm has generated attention in the cleantech space that helps clients connect with investors, customers, government, and voters. Our News & Views section is a hub for cleantech and environmental news, client news, advances in media techniques, opinion, and Tigercomm developments.
In The News, On The Move
» Alex Laskey of Opower on the Power of Peer Pressure in Energy Conservation
Jun 13, 2013 – Research has shown that "appeals to cost and conservation have no impact on people’s energy consumption." What does have an impact? Peer pressure from neighbors. At the heart of Opower’s software is the behavioral nudge—a gentle push toward the right decision. Perhaps the most infamous such example was implemented in…more
» Guiding Us Through the Alphabet Soup of Stuff That Matters to Clean Energy
Jun 11, 2013 – By Mike Casey, President As part of our ongoing Communicating Energy lecture series, we recently spoke with Richard W. Caperton of the Center for American Progress, an expert on energy finance. Caperton has led the effort among companies and NGOs to get clean energy companies the access to the investment…more
» E&E News: State purchasing mandates survive repeal attempts—so far
Jun 05, 2013 – This article originally appeared in E&E News. You can read the entire article here. By Nick Juliano, E&E News Renewable energy lobbyists are undefeated this year in defending the state-level purchasing mandates that have helped fuel explosive growth in industries like wind and solar, and that streak looks set to…more
» My Search for the Incredible Disappearing Fuel Cell: Part 2
Jun 03, 2013 – By Brian Mahar, Senior Vice President In my last post, I wrote about what I learned at the Fuel Cell Seminar & Expo about the potential of the industry. To offer a balanced perspective, today I’ll lay out the challenges facing the industry and how marketing communications can be used…more
» Five Energy Stories Worth Reading Today (6/18/13)
Here are five recommended reads for today (6/18/13).
» Energy Secretary Moniz Speaks at Solar Impulse Press Conference
Secretary Moniz delivers remarks at the Solar Impulse press conference to celebrate the successful construction and operation of a solar-powered plane.
» Five Energy Stories Worth Reading Today (6/17/13)
Here are five recommended reads for today (6/17/13).
» Utah State University Renewable Energy Case Study Finds It “Takes a Village” to Develop a Wind Project
Now, Hartman and Stafford are out with their latest article, this time focused on "how private businesses and entrepreneurs might step up and dare to navigate the renewable energy development process, especially in communities that haven’t hosted renewable energy projects before."
» Five Energy Stories Worth Reading Today (6/14/13)
Here are five recommended reads for today (6/14/13).
