In The News
» Alex Laskey of Opower on the Power of Peer Pressure in Energy Conservation
Jun 13, 2013 – Research has shown that "appeals to cost and conservation have no impact on people’s energy consumption." What does have an impact? Peer pressure from neighbors. At the heart of Opower’s software is the behavioral nudge—a gentle push toward the right decision. Perhaps the most infamous such example was implemented in…more
» Guiding Us Through the Alphabet Soup of Stuff That Matters to Clean Energy
Jun 11, 2013 – By Mike Casey, President As part of our ongoing Communicating Energy lecture series, we recently spoke with Richard W. Caperton of the Center for American Progress, an expert on energy finance. Caperton has led the effort among companies and NGOs to get clean energy companies the access to the investment…more
» E&E News: State purchasing mandates survive repeal attempts—so far
Jun 05, 2013 – This article originally appeared in E&E News. You can read the entire article here. By Nick Juliano, E&E News Renewable energy lobbyists are undefeated this year in defending the state-level purchasing mandates that have helped fuel explosive growth in industries like wind and solar, and that streak looks set to…more
» My Search for the Incredible Disappearing Fuel Cell: Part 2
Jun 03, 2013 – By Brian Mahar, Senior Vice President In my last post, I wrote about what I learned at the Fuel Cell Seminar & Expo about the potential of the industry. To offer a balanced perspective, today I’ll lay out the challenges facing the industry and how marketing communications can be used…more
» My Search for the Incredible Disappearing Fuel Cell
May 13, 2013 – By Brian Mahar, Senior Vice President Turn back the clock to 2001. On a hot summer day, I was the staff photographer as my boss, Congressman John Larson, hosted a test drive for members of Congress of a fuel cell-powered SUV on the steps of the U.S. Capitol. To a…more
» Did billionaire’s spending sway the Mass. Senate primary?
May 05, 2013 – This article originally appeared in the The Washington Post. Read the entire piece here. Did billionaire Tom Steyer‘s spending on the Massachusetts Senate Democratic primary influence the final outcome Tuesday night? That question is hard to answer, even though the candidate he backed — Rep. Edward J. Markey (D-Mass.) —…more
» Judith Schwartz: Smart Grid Offers Tremendous Benefits to Businesses and the General Public
Apr 26, 2013 – In part one of our series from smart grid marketing expert Judith Schwartz's recent Scaling Green Communicating Energy lecture, we focused on the importance of effectively introducing the smart grid to specific consumer market segments and individuals. Today, we turn our focus to the smart grid's benefits for business, as…more
» Judith Schwartz: Effectively Introducing Smart Grid Means Communicating with People as Individuals
Apr 25, 2013 – For most of its history, the U.S. electric power grid has been - and continues to be - heavily "analog" in nature. In that system, as the U.S. Department of Energy (DOE) explains, "utility companies...had to send workers out to gather much of the data needed to provide electricity...workers read…more
» Kansas near top in wind energy development in 2012
Apr 25, 2013 – This article originally appeared in the The Topeka Capital-Journal. Read the entire piece here. Kansas was one of the top states for new wind power development in 2012, according to a report from the American Wind Energy Association, and has the potential for far more development. Kansas added 1,441 megawatts…more
