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Posted on May 05, 2010 |

Marketers in the renewable energy sector see a clear need for a great logo and website, but "messaging" is less well understood. Some companies might say, "Well, if I hire you to do a logo, I get a logo. But a messaging project doesn't really have a tangible deliverable." This is akin to saying to an architect, "I don't want to pay you to make a blueprint. I just want the house." The resulting structure, made without a plan, would fall to the ground at the first slight breeze.

A well thought out messaging platform is the foundation of all your other marketing, and often separates successful companies from the also-rans. In this article, I'll provide a definition of a messaging platform, and offer tips for how to make one that will help you beat your competition. Fundamentally, this is about how you tell your story to the world. Either customers listen to your story and ‘get it', or they move on until they hear a story that works for them - and take their business there instead.

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