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Ausra

The Challenge: Solar thermal energy industry leader Ausra was preparing to launch the first solar thermal plant in California in nearly 20 years and the first plant of its kind in the country. To keep its competitive edge, the company needed a high-profile event with media coverage that reached investors and customers.

Tigercomm responded to the challenge by:

• Designing and running the Kimberlina Solar Thermal Energy Facility launch event, which included dispatching a three-person team to provide 10 days of on-the-ground support.
• Developing a theme and supporting talking points for the event that were integrated into the media advisory, news release and all collateral materials.
• Using our extensive federal, state and local advocacy experience to help recruit VIP speakers for the event - including California's governor, two local members of Congress, a state legislator, and an influential power industry executive. We then worked with each speaker to ensure all of them were on message.
• Drawing on our staff members' experience in media training more than 1,600 people to prepare Ausra executives for dozens of media interviews.
• Pitching the event to national and local broadcast, print and online media, as well as specialized trade media that reach the company's potential customers.
• Working with a team of contractors to ensure smooth operation of event logistics.

Results:

The Kimberlina event was the story of the day throughout California. Ausra swept the local television market from morning until night, and FOX Business Network covered the event with four, separate live interviews with company executives and customers. Other national broadcast coverage included Bloomberg Television and CNN Headline News.

The event received national print coverage by Associated Press and Reuters. It also received coverage in key outlets that reach potential customers, including the Los Angeles Times, San Francisco Chronicle, San Jose Mercury News, Central Valley Business Times, Las Vegas Review-Journal, Las Vegas Sun and Energy Current.

The event also received significant online news coverage at high-traffic sites including CNET, New York Times' VentureBeat, Fortune's Green Wombat, Huffington Post Green, Greentech Media, CleanTech Group and EnergyCentral.com.