Insights
Scaling Clean
When author and public speaker Brene’ Brown talked about “the power of vulnerability” at TEDx Houston in 2010, she was speaking as a researcher, a professor at the University of Houston and a #1 New York Times best-selling author. Brown’s credibility got her onstage, but credibility alone is not what got her to the top-10 most-viewed TED talks in the world. That accomplishment was likely the result of Brown taking her own advice.
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One of the biggest challenges in marketing is how to generate more leads and close more sales. The good news: inbound marketing is making it much easier to do those things. Today, three out of four marketers across the globe are taking an inbound approach to marketing.
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In the B2B cleantech industry, there are unique marketing challenges like long-tail purchases that can mean miles between a lead and a sell. For wind and solar companies, deciding which marketing methods will lead to return on investment (ROI) can be difficult. It gets even more complicated whe
n you add in all the digital marketing options. So, to help you through this process, here are my top 5 digital marketing strategies for cleantech B2B companies (in order of priority):
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