Challenge, Solution and Results: TED Talk

Challenge:

When former two-term Governor of Michigan Jennifer Granholm landed the opportunity to present at the popular TED conference in 2013, she turned to Tigercomm.

Solution:

To ensure success for Gov. Granholm, Tigercomm:

• Helped draft her speech
• Rehearsed with Gov. Granholm 3 times by phone, and once in person
• Coordinated logistics for speech prep and delivery
• Wrote social media content to promote speech
• Distributed video and social content

Results:

• Gov. Granholm’s TED Talk has been viewed online more than 737,000 times
• Gov. Granholm’s speech was favorably mentioned in major outlets including CNN and The Huffington Post:
• Combined Monthly visits: 757.7 million visits
• The video remains online to this day, continuing to boost Gov. Granholm’s thought leadership position in the energy policy arena