Customized blend of the latest digital branding and digital marketing practices.
Everything in cleantech communications has been changed by the convergence of three trends: media outlets going digital, the dominance of social networks and the rise of content as “king” of modern communications. For disruptive clean economy technologies, these changes create a big communications opportunity, but one that has to be managed with smart strategy and tight execution.
Success for cleantech companies means being found online.
One of the main challenges new clients bring to Tigercomm is how to increase revenue through marketing communications (marcom). In the cleantech sector, high-ticket B2B sales have long lead times and often include a steep learning curve for potential buyers of cleantech products.
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Sometimes organizations are so time constrained that crunching the numbers only receives a sliver of the time it deserves. But data matters. It matters to marketing, sales, and public affairs teams so they can ensure they’re on the best path to meeting their goals.