Success Story | Thought Leadership
Hemlock Semiconductor/ULCSA
Shaping the Sales Environment to 3X the CEO’s Sales Goal
Approach
Tigercomm helped HSC stand up a multi-company platform to run a campaign that engaged solar industry influencers, deployed research-based content, and attracted national media coverage. It highlighted Chinese solar’s reliance on forced labor and dirty coal plants – 520 lbs. burned to produce each 40-lb solar panel!
Challenge
Subsidized Chinese competition threatened the market position of America’s top manufacturer of the high-purity polysilicon used in solar panels. To grow its sales, Hemlock Semiconductor (HSC) needed solar buyers to consider the benefits of domestically made products.
Results
- HSC’s goals were promoted by Clean Energy Buyers’ Alliance’s low-carbon DISC-e primer.
- Worldwide solar buying standards were set by the Global Electronics Council (GEC).
- HSC tripled its initial sales goal of $250M.
Testimonial
“When my company first talked to Tigercomm, they asked me for our biggest company goal. I told them I wanted hundreds of millions of dollars in new sales, and their work enabled us to 3X it. They won me over.”
Featured Coverage
- Pv magazine October 2020
- Continental Energy Solutions Podcast
- Pv Tech April 2022
- Solar Power World November 2021
- Renewable Energy World Jan 2022
- Wall Street Journal July 2021
- Michael Parr as speaker at Columbia University Energy Symposium March 2022, Grist: Solar is one of the cleanest power sources we’ve got. But it could be even greener.
- A greener PV
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