The solar industry used the December 2009 global warming treaty talks in Copenhagen to press the case for solar as a solution to climate change, the first time it did so at a United Nations sponsored event. Tigercomm's client, the Solar Energy Industries Association (SEIA) tasked Tigercomm with breaking through the fierce competition of more than 15,000 non-governmental organizations trying to get media attention at the contentious negotiations. We also had to navigate the logistical problem of communicating with an audience and reporters, that for the most part, were 4000 miles and five time zones from the conference.
