Insights
Scaling Clean
In the B2B cleantech industry, there are unique marketing challenges like long-tail purchases that can mean miles between a lead and a sell. For wind and solar companies, deciding which marketing methods will lead to return on investment (ROI) can be difficult. It gets even more complicated whe
n you add in all the digital marketing options. So, to help you through this process, here are my top 5 digital marketing strategies for cleantech B2B companies (in order of priority):
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by Mike Casey, Tigercomm President
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