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Scaling Clean

This article was updated in January 2021 to reflect the most recent industry updates.

A lot is going on in the booming wind power industry these days. Greentech Media reported on April 9 that “Global wind capacity is set to double by 2027, driven by a rush to capture tax subsidies in the U.S., the rise of emerging markets, and a coming surge for offshore wind.” In short, it’s an exciting time to be involved in the wind power industry, with positive news almost everywhere you look.

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This article was updated in January 2021 to reflect the most recent industry updates.

One of the great things about my job is talking to cleantech companies with cutting-edge technology, data-driven execution and great management.  

But it’s surprising how many of those companies build legacy marketing communications into their approach for engaging customer prospects. 

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This article was updated in January 2021 to reflect the most recent industry updates.

One of the main challenges new clients bring to Tigercomm is how to increase revenue through marketing communications (“marcom”). In the cleantech sector, high-ticket, B2B sales have long lead times and often include a great deal of due diligence devoted to each sale. 

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