We closed our cleantech journalists panel at RE+ with a question we often like to ask our Scaling Clean podcast guests: Are you a climate optimist or pessimist – and why? Our panelists gave thoughtful answers, a mix of optimism and realism about the aggression of energy industry incumbents (read the fossil fuel lobby). We’d like to share their answers here.

In the U.S., the field of companies developing renewable energy farms is quickly expanding. There are a large number of new additions coming from developing countries, where project development faces a very different set of problem. Some would argue they are much harder to solve. But the question is, does developing renewable energy in developing countries equip a company to succeed in a market like the U.S.

In our podcast, Scaling Clean, we seek usable insights on building and running successful companies from the cleantech CEOs, investors and the people who advise them. Our RE+ interview with EDPR’s Tom Weirich didn’t fit our usual format (only 15 mins), but it sure was fun. Tom’s written what I’m confident is the first history of cleantech history. “We Took the Risk” profiles “OCs,” (“Original Cleantechers”), men and women who were real pioneers whose shoulders we’re all standing on in our work today. For us, though, the book’s subtitle is key: “The stories behind the early risk takers in the U.S. Renewable energy industry and the leadership traits that made them a success.” [Emphasis added]. 
 
Here are the qualities Tom noticed these OCs shared:
 
- Be the First
- Audacity
- Curiosity
- Connector
- Adventurous
- Foresight
- Adaptable
- Grit
- Enterprising
- Social entrepreneurship
- Servant leadership
- Innovation
- Persistence

When we convened our cleantech journalists live from the stage at the RE+ trade show, among the questions we posed was how clean economy would address its half-dozen major challenges: Permitting, storage, transmission, grid stability, workforce development, and mineral processing. We also wanted to know who would address them. Check out our panel’s answers from Jon Powers, Julia Pyper and Scott Cooney

Cleantechers, below I share some first impression takeaways from Tuesday’s election results. I offer these through the lens of my time in politics (25 years) but detached from any opinion I have about candidates or political views. These thoughts are offered strictly from a communications mechanics perspective, with the hopes that it’s of use to fellow clean economy communicators in your work going forward.

We know that most people won't watch the full 45 minutes of our live Cleantech Journalist Roundtable from the RE+ mainstage. We're starting a series of four excerpt videos that focus on particular parts of the discussion.

Whoa.  
 
When we first developed the idea of a quarterly investors roundtable with Andrea Luecke and the Cleantech Leaders Roundtable, we didn’t know how informative this series could be.  
 
But after hosting the first episode, I’m at a loss on how to excerpt this uber-rich session into its B3Ps, or “Big 3 Points.” What I now realize is that within the confines of their investment strategy, these investors have to be master trackers of our sectors. If they don’t, they don’t succeed professionally.  
 
Our panelists covered a TON of ground in an hour, all of it smart, insightful and very much worth listening: 

Under Utilization of Social Media in Wind Energy Marketing

We recently conducted the first-ever review of the use of digital tools by Independent Power Producers’ (IPPs) to build community acceptance for wind farms in host communities.

This article was updated in November 2022 to reflect the most recent industry developments.

Video Marketing for the Renewable Energy Sector

We often hear from our clients and friends in cleantech that one of their biggest challenges is reaching and educating a wide and varied range of audiences. Whether it’s utility executives, corporate customers, policymakers or homeowners, an effective cleantech media communicator can usually get to a win, given the opportunity to sit across the table and have a personal interaction. But your team can’t be everywhere at once, and it can be difficult to reach these audiences at scale and educate them on your company’s value proposition.